Good quality low twist cotton yarn especially made for knitting is used for all products. Quality of water and raw materials such as dyes and chemicals is carefully ascertained prior to their being utilized. The quality-at-the-source principle is applied where each product undergoes strict control checks at every stage of production through maximizing employee involvement, before it is deemed fit to be marketed. Maximum emphasis is placed on controlling shrinkage of cotton through the stabilizing process of geometric reorientation of fibers.